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Mostrando las entradas de octubre, 2020

Cross-cultural Design

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Currently, if your product or service is on the internet, the impact it can generate is global, despite having a defined target. This can be seen as a great opportunity to reach more people, but also a challenge where it must be taken into account that the needs and characteristics of users are different according to their context and culture and thus, create more meaningful experiences.
It may seem obvious that a user in China is not equal to a user in Costa Rica, however, during the design process it is not always taken into account what this implies. Even thinking of two people who are in the same region, they can have very different characteristics such as social, geographical, language or gastronomy. Given this, it is important to carry out a conscious design process that allows us to find valuable information when developing products or solutions that can be adaptable to different types of users.


Within the user-centered design there are elements and characteristics that work glob…