BluePixel

  The value that Design Thinking provides as a design methodology Nowadays, companies and entrepreneurs want to develop the next big project that will generate a positive impact in society, but often we start to look for solutions to a problem that we still don't understand that consequently, increases failure risk. That is why there exist many methodologies, each one with an added value and specific focus, that help us to increase the possibility that the design projects achieve a real impact, one of these is Design Thinking. Design Thinking was born in the 80's thanks to David Kelly, a famous engineer, and designer known for being the creator of the first Apple mouse. This methodology born from design and design, however, is used in business environments. Design Thinking consists of 5 stages: Empathize One of the most important aspects of a project, especially in design, is knowing how to identify the problem that we want to solve, understand who is involved in this, their n...

  UX design is all about focusing on the user’s experience. We, as UX designers, need to make sure to fulfill their needs (even those they don’t know that exist), and go further than requested to be able to take a project into the next level. To do so, we need to have a strong understanding of each specific case previous to the designing stage. Hereby, we present you the 3 research methods you need to take into account before starting a UX design:  Interviews: they are fundamental to obtaining qualitative information about the target audience the product is designed towards. Through the long answers, you can obtain a broad insight into the users general needs, and therefore, evaluate the best designing approach. Surveys: they consist mainly of short answer questions and are a great quantitative tool to know which elements could work best for specific aspects of the product. It is recommended to use this method when you already have a preestablished idea of what the product m...